When “Exposure” Isn’t Enough: Understanding the True Cost of Unpaid Gigs
- Creative Admin Co
- Aug 16
- 1 min read
In the music world, the phrase “We can’t pay you, but you’ll get great exposure” is all too familiar. While exposure can sometimes be valuable, it rarely pays the bills. Emerging artists often take unpaid gigs without fully considering the hidden costs and it can impact both their finances and career growth.
The Hidden Costs of Unpaid Gigs
Performing for free often comes with expenses the artist must cover:
Travel & Transport: Fuel, flights, or public transport costs can add up.
Accommodation: Overnight stays for out-of-town gigs are rarely included.
Time & Energy: Preparation, rehearsals, travel, and performance take hours away from paid opportunities.
Equipment & Maintenance: Instruments, gear, and costumes require upkeep.
Even if the gig provides exposure, these costs can outweigh the benefits if not managed carefully.
When Exposure Can Be Worth It
Exposure isn’t always bad it can be valuable if:
The audience is your target market.
Networking opportunities are strong.
High-quality content (photos/videos) is provided for promotion.
It aligns with your career strategy.
Making Informed Decisions
Before accepting unpaid gigs, ask:
Will expenses be covered?
Who is the audience, and are industry professionals attending?
Is this opportunity truly helping your career growth?
Am I setting boundaries for how many unpaid gigs I take per year?
Your talent has value. Exposure alone isn’t currency it’s just one piece of the puzzle. Make strategic choices, protect your time and resources, and ensure every performance contributes to your sustainable career.
Need help navigating opportunities and managing your music career professionally? Contact Creative Admin Co. today.
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